Remo · Brand Book
Remo strictly follows the ShivAI Design System — achromatic, dashed-border, square, system-native. This page is the reference for anyone designing or building with the Remo mark.
01 — The Name
Remo is the instant pulse of AI — a live, signal-filtered reader of the global Data & AI firehose, with an AI companion that summarises any story and answers questions about it.
The name carries the promise: Remo remembers what you read, and keeps you in real-time with what's moving. Short, spoken, lower-friction — one tap away.
Remo = AI news, the instant it breaks.
Spelling
Always Remo — capital R, lower-case emo.
Never: REMO, remo, Remo., Remmo.
Lockup
Always pair the wordmark with the A ShivAI product byline in navigation, and keep the ShivAI lockup in the footer.
02 — The Mark
Three concentric broadcast arcs radiating from a single centre dot — a live signal, the moment news breaks. It's a deliberate sibling to the ShivAI Spark Mark: same rounded-cap strokes, same square canvas, same near-black #111.
Three concentric arcs radiating from a single source — the live signal, news as it breaks.
A filled circle at the origin. The source. A deliberate sibling to the ShivAI Spark Mark.
56×56 unit canvas. Rounded-cap strokes at 3.5pt. Dot at 3.4pt radius. Square canvas, zero radius.
Minimum clear space = the height of the “R” in the wordmark, on all four sides.
03 — The Wordmark
The wordmark uses system-ui — the native interface font of whatever device renders it. ShivAI is about function, not decoration; the font adapts to context.
system-ui — the native interface font. Function over decoration; it adapts to context.
Remo is set at 700 (bold). The wordmark always pairs with the “A ShivAI product” byline in the nav.
-0.5px. Tight but not compressed.
Everything square — zero border-radius. Only the live status dot is round.
04 — Colour Palette
Predominantly achromatic — black, white and greys. Charcoal is reserved for product CTAs and burgundy for primary / direct-access CTAs. The single green is for live status only. Restraint over decoration.
Near Black
#111111
rgb(17, 17, 17)
Primary text, the mark, dark backgrounds
Charcoal
#272727
rgb(39, 39, 39)
Product CTAs (“Read the original”)
Burgundy
#63182A
rgb(99, 24, 42)
Primary / direct-access CTAs (Share, Ask send)
Live Green
#22C55E
rgb(34, 197, 94)
Live status dot + read ✓ only — never decoration
Mid Grey
#555555
rgb(85, 85, 85)
Secondary text
Light Grey
#9CA3AF
rgb(156, 163, 175)
Mono labels, captions, metadata
Border Grey
#D1D5DB
rgb(209, 213, 219)
Dashed borders, dividers — the signature device
Surface
#F9FAFB
rgb(249, 250, 251)
Card / panel backgrounds
05 — Usage
Do
Use the mark + “Remo” wordmark as the primary lockup
Keep the “A ShivAI product” byline beside the wordmark in navigation
Use on white, surface grey (#F9FAFB), or near-black (#0A0A0A) backgrounds
Invert to white on dark backgrounds
Use 2px dashed borders for frames, rows, dividers and cards
Use the mark alone when space is tight (favicons, avatars)
Don't
Don’t change the font or the weights
Don’t add gradients, shadows, or glows to the mark
Don’t use the green for anything but the live dot and read ✓
Don’t round the corners — the brand is square
Don’t use emoji or a third-party icon set (functional Unicode glyphs only)
Don’t write the name as REMO, remo, or Remo.
06 — Downloads
